Consists of data collated on behalf of J Sainsbury plc to examine how Sainsbury's products compared with their competitors in terms of quality, range, packaging, freshness, value, avalability, hygiene and display.
Includes two spiral bound volumes of computer tabulations relating to the following departments: Produce; Grocery; Prepacked Meat, Poultry and Fish; Cooked Meats; Fresh Ready Meals; Frozen Food; Yogurts and Chilled Desserts; Prepacked Cheese; Delicatessen Counter; Bakery; Wine; Detergent and Household Cleaning and Toiletries.
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Category Performance Monitor market research - Sainsbury's and their competitors
- Ref. No: SA/MARK/1/2/1
- Date: Jan 1998
- Level: File
- Extent: 1 box
- Access: Open
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