Video showing Sainsbury's staff at an unidentified store who appear to be discussing a proposed advertising campaign which emphasises the quality of food - explaining why they think it would be good. This probably relates to the "Making Life Taste Better" campaign and new company branding.
Footage of the store entrance (inside, possibly in a shopping centre), staff at work in the store office and on the shop floor, delicatessen counter and Food to Go counter are included.
Duration: 2 minutes. The video appears to have been produced for or by M&C Saatchi advertising agency.
Marketing, sales and advertising internal videos
"Response to Noble Purpose" video of staff reaction to a promotion
- Ref. No: SA/MARK/3/1/6
- Date: 8 Feb 1999
- Level: File
- Extent: 1 file
- Access: Open
Related memories
Do you have an image that relates to this record? Add your personal
touch. If you worked for Sainsbury’s, please provide brief career details
and include dates where appropriate.
Share your memories
Comments
Comments (0)