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Television commercial (30 seconds) promoting Sainsbury's Canterbury Lamb.

The commercial is narrated by a man in a Sainsbury's manager's uniform who appears at the start in the entrance of a branch. This is followed by a view of a counter with a display of various cuts of lamb. A joint of roast lamb is then shown being served on a dinner table. The commercial ends with a close-up of a customer receiving change in front of a carrier bag with the "good food costs less at Sainsbury's" slogan. The narrator closes with the slogan "Where good food really does cost you less".