"Ice Cream" television commercial

Television commercial (20 seconds) promoting Sainsbury's Cornish Ice Cream, featuring a Sainsbury’s store manager ‘Frank Wilkins’ (presumably a fictional character played by an actor).

The advertisement is part of a series of three television commercials which promote Sainsbury’s own-brand products featuring ‘Frank Wilkins’ - who is very enthusiastic about the products he sells. A lack of any other references to this series of commercials has been found so it is unclear whether they were actually broadcast on television or not.

The advert relates to Sainsbury’s Cornish Ice Cream being improved by adding more clotted cream, as an example of recent product improvements. Frank Wilkins is a bit excited about it “what have they done to you...you’re magnificent!”.