Television commercial (40 seconds) which depicts two managers from a rival store investigating the prices in a Sainsbury's store, and becoming dismayed that they could not match Sainsbury's prices. The commercial was filmed at Bramingham Park, Luton store on 8 to 9 September 1985. The advert ends with the slogan "Sainsbury's. Where good food costs you less".
The advertisement is by Abbott Mead Vickers advertising agency and is one of five commercials in a series broadcast from 1985 on Thames, Television South, Central, Anglia, Granada, Yorkshire, and HTV (ITV stations). JS Journal October 1985 features an article about the commercials.
'Sainsbury's. Where Good Food Costs You Less' c. 1985 series of television commercials
"Prices" television commercial
- Ref. No: SA/MARK/ADV/1/1/2/3/11/4
- Date: [1985]
- Level: File
- Extent: 1 file
- Access: Open
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