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Television commercial (40 seconds) promoting Sainsbury's Italian Tomato Ketchup. The commercial depicts a young boy 'Tom' eating fish fingers. To go with it he has ordered a "bottle of red - Italian and of good vintage". This is shown to be Sainsbury's Italian Tomato Ketchup - "a more sophisticated ketchup for a more sophisticated palate". The advertisement finishes with the "Sainsbury's. Where Good Food Costs Less" slogan.

First transmitted 18 April 1988.