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Television commercial (10 seconds) for special offers on Sainsbury’s Classic Cola (three 24 packs for £10) and Dairy Box and Black Magic chocolate boxes (buy any 2 save £2). Still images of the products are shown. It is part of the “Less and Less” series of commercials, with slogan “Sainsbury’s. Where good food costs less...And less...And less...and Less”. Offers ended Saturday 17 December [1994].

Advertising agency Abbott Mead Vickers BBDO, reference AMV/SACB276/010. First airdate 10 November 1994. Voiceover by Anthony Hyde and Ray Brooks.