Television commercial (30 seconds) promoting the "Best of British food". It begins with graphic "Sainsbury's Select the best of British" featuring a Union Jack background. The advertisement features a narrator (out-of-vision) who begins "You'll find the best of British foods at Sainsbury's at some of the best of British prices". The narrator then describes some of the products and prices with footage showing various British food products (for example a boiled egg being tapped with a spoon). There are two versions included - one with a female narrator [Jenny Hanley?] and one with a male narrator.
The following products are promoted:
Tendersweet Ham Joint £1.58 per lb
Cheshire cheese 98p per lb
Size 4 Eggs 32p per half dozen
Beef mince 89p per lb
The narrator ends "For the best of British, good food costs less when it's Sainsbury's". The end caption reads "Sainsbury's" with disclaimer "All items subject to availability".
Best of British series of television commercials
'Sainsbury's select the best of British' (ham joint, Cheshire cheese, eggs, mince) television commercial
- Ref. No: SA/MARK/ADV/1/1/2/3/2/2
- Date: [23 Sep 1983]
- Level: File
- Extent: 1 file
- Access: Open
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