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Television commercial (30 seconds) promoting the "Best of British food". It begins with graphic "Sainsbury's Select the best of British" featuring a Union Jack background. The advertisement features a narrator (out-of-vision) who begins "You'll find the best of British foods at Sainsbury's at some of the best of British prices". The narrator then describes some of the products and prices with footage showing various British food products (for example a boiled egg being tapped with a spoon). There are two versions included - one with a female narrator [Jenny Hanley?] and one with a male narrator.

The following products are promoted:
Pork Shoulder (Bone In) 88p per lb
Cheshire cheese 98p per lb
Worcester Pearmains (apples) 24p per lb
Fresh Chicken (up to 3lb 15oz) 59p per lb

The narrator ends "For the best of British, good food costs less when it's Sainsbury's". The end caption reads "Sainsbury's" with disclaimer "All items subject to availability".