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Television commercial (30 seconds) promoting the "Best of British food".

The advertisement features a narrator (out-of-vision) describing some of the products and prices with footage showing various British food products. There are two versions included - one with a female narrator [Jenny Hanley?] and one with a male narrator.

The following products are promoted:
Pork Shoulder (bone in) 88p per lb
Cheshire cheese 98p per lb
Worcester Pearmains apples 24p per lb
Fresh Chicken 59p per lb

The narrator ends "For the best of British, good food costs less when it's Sainsbury's". The end caption reads "Sainsbury's" with disclaimer "All items subject to availability".