Television commercial (30 seconds) featuring shoppers being asked ('vox-pops') why they shop at Sainsbury’s, with an emphasis on it being good value, especially own brand products. The advertisement is presented by actress Pat Phoenix. She begins "Sainsbury's are well known for quality but what shoppers think about Sainsbury's prices. I'm in Birkenhead to find out".
The advert ends "Does good food cost less at Sainsbury's - I'll say it does" and with "Good food costs less at Sainsbury's" caption.
The advertisement is one of a series of three similar 'vox-pop' adverts featuring Pat Phoenix.
'Good Food Costs Less' series of television commercials with Pat Phoenix
'Good Food Costs Less' television commercial with Pat Phoenix in Birkenhead
- Ref. No: SA/MARK/ADV/1/1/2/3/6/3
- Date: 13 Jul 1984
- Level: File
- Extent: 1 file
- Access: Open
Related memories
Do you have an image that relates to this record? Add your personal
touch. If you worked for Sainsbury’s, please provide brief career details
and include dates where appropriate.
Share your memories
Comments
Comments (0)