Television commercial (30 seconds) focusing on Sainsbury’s own brand products, featuring statements ('vox-pops') from numerous shoppers at [Birkenhead] branch. They mention bread, bacon, coffee and beans. A female presenter introduces the advertisement and interviews the customers.
The advert ends with the presenter saying "Ask shoppers what they think about Sainsbury's own brand and they'll tell you - Good Food Costs Less at Sainsbury's".
The advertisement is one of a series of four similar adverts featuring this presenter interviewing customers at Sainsbury's stores in the north of England.
"Good Food Costs Less at Sainsbury's" series of television commercials at Leeds and Birkenhead
Good Food Costs Less at Sainsbury's own-label products television commercial
- Ref. No: SA/MARK/ADV/1/1/2/3/8/3
- Date: [6 Nov 1984]
- Level: File
- Extent: 1 file
- Access: Open
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