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Television commercial (20 seconds) about signs of freshness in fruits (cherries, melons, pineapples). It was one of three 'Signs of Freshness' commercials which were all voiced by Ian McShane. The "Fresh Food, Fresh Ideas." slogan appears onscreen at end. The three commercials were filmed at York Way Studios, London on 29/30 April and 1/2 May 1997 and aired from 22 June 1997.

Advertising agency: Abbott Mead Vickers BBDO Ltd. Copy writer: David Abbott. Production company: John S Clarke Productions. Director: John Clarke. Producer: Mark Stothert. Ident/clock number: AMV/SACH399/020.