Skip navigation Skip hierarchy
Sainsbury Archive Logo
Television commercial (10 seconds) promoting Sainsburys Microban anti-bacterial kitchen products. The commercial shows a display Microban products and a close-up of a delicatessen counter. A voiceover notes that Microban products are used in Sainsbury's stores.

The voiceover is by Ian McShane. "Fresh Food, Fresh Ideas." slogan appears onscreen at end.

The advert was filmed at Shepperton Studios Stage G with the 'Shopping Bags' commercial (for the British Airways Reward Card offer) - it appears they used the same set for the two adverts. It was scheduled to be first broadcast on television on 14th September 1997. The advert reused the music by John Altman from the 'Busy Bakers' advert.

Clock number (television commercial reference number) AMV/SAMB414/010.