Television commercial starring celebrity chef Jamie Oliver, introducing the "Try Something New Today" slogan. The advertisement encourages people not to "sleep shop", but to be more adventurous when buying food and trying new things. The advert features someone dressed in a gorilla costume in a Sainsbury's store and people not noticing. A shot featuring Jamie Oliver outside a Sainsbury's store appears to be at Greenwich (Horn Lane, 55 Bugsbys Way) store. He suggests grating a nutmeg over bolognese.
Ends with the slogan "Try Something New Today" onscreen.
There are two versions of the commercial, one 60 seconds and the other 40 seconds (omits the gorilla costume section).
Advertising agency: Abbott Mead Vickers BBDO.
Television advertising
"Try Something New Today" television commercial
- Ref. No: SA/MARK/ADV/1/1/6/3/1
- Date: 14 Sep 2005
- Level: File
- Extent: 1 file
- Access: Open
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