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Television commercial (20 seconds) promoting Sainsbury's new store at Tritton Road, Lincoln.

The advertisement is part of a series of similar adverts for new stores. The advert shows a computer generated animation of a “Good Food Costs Less at Sainsbury’s” carrier bag and food products which orbit around the bag before going into it. An out of vision voiceover states “Bags of value at Sainsbury’s. Visit Sainsbury’s at Tritton Road, Lincoln and see for yourself”. A caption at the end includes the Sainsbury's logo and text "Now open at Tritton Road, Lincoln".

Advertising agency Clarke & Taylor, reference CT 4252/03/20.