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Television commercial (30 seconds) promoting Sainsbury's new store at Old Shoeham Road, West Hove.

The advertisement is part of a series of similar adverts for new stores. The advert shows a computer generated animation of a “Good Food Costs Less at Sainsbury’s” carrier bag and food products which orbit around the bag before going into it. An out of vision voiceover states “Bags of value. Bags of choice at Sainsbury’s. Visit your new Sainsbury’s off Old Shoreham Road, West Hove and see for yourself”. A caption at the end includes the Sainsbury's logo and text "off Old Shoreham Road, West Hove. NOW OPEN.".