Price promotions
Discount '78 price labels
- Ref. No: SA/MARK/ADV/2/4/6/5
- Format: Printed Material
- Date: 1978
- Level: File
- Extent: 1 folder
- Access: Open
Cardboard labels/markets which indicate the price of items reduced as part of the Discount '78 campaign. They were possibly used on display units at the ends of gondolas (shelving units). The labels feature the Sainsbury's Discount '78 logo, the old price crossed out, and the new reduced price. The name of the product is not included on these labels - just the price.
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