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"Sainsbury's Wine Selector" flyer

Flyer advising customers about "Sainsbury's Wine Selector" codes on all white, rosé and sparkling wines and some fortified wines available at Sainsbury's. The codes indicate how sweet or dry a wine is, from 1 (the driest wines) to 9 (the sweetest wines). The codes appear as a bottle shaped symbol...

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Ref. No: SA/MARK/ADV/3/2/1/2/1/3/34
Date: [1980s-1990s]
Level: Item
Extent: 1 item
Access: Open

2

Flyer advising customers about "Sainsbury's Wine Selector" codes on all white, rosé and sparkling wines and some fortified wines available at Sainsbury's. The codes indicate how sweet or dry a wine is, from 1 (the driest wines) to 9 (the sweetest wines). The codes appear as a bottle shaped symbol with a number in the middle, on shelf tickets or on the back label of the bottle. There are two slightly different versions of this flyer - one is on a different paper and has a slightly different shade of ink for the text, but they appear to be otherwise identical. Some examples of wines with the codes they have been given are included.

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"Sainsbury's Wine Selector" flyer

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