Sainsbury's Cream Muscatel packaging design mock-ups

Negative number 2936-7. Photographer: G. [Graham] Hitchcock. Designer: A. [Audrey] Fletcher. File number 195.

Artwork by Sainsbury's Design Studio (and reduced size print) featuring an illustration of an old sailing ship at sea. This illustration was used during the 1960s and 1970s on various Sainsbury's wine labels, and on publicity material (such as price list leaflets) for the beers, wines and spirits department. An out-turn label for Sainsbury's Tarragona (a Spanish dessert wine) which featured the illustration is also included.