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Article originally published in the magazine 'Management Today' (April 1967 issue) and reprinted by Sainsbury's as a booklet.

The introduction to the booklet explains that the article "created a great deal of interest both inside and outside the firm" and that "it is probably the only occasion that an article of such length and detail about JS [Sainsbury's] has been published".

Various photographs are included to illustrate the article. There are two slightly different versions of the reprint - one version has April 1967 printed on the cover and one version does not.