Cuttings of articles from various newspapers and periodicals relating to Sainsbury's.
Some of the articles in the file include:
"How Sainsbury's uses research to beat the high street blues", Marketing Week 11 Jul 1980
"Why Sainsburys' recipe works" (article includes interview with Peter Davis), Marketing 10 Dec 1980
"The One Supermarket with Style", Cosmopolitan Feb 1981
"Sainsburys ready for any market changes" (extracts from presentation by Roy Griffiths), Large Mixed Retailing Jun 1983
"Sainsbury's wily strategy in the cut-throat grocery war", Campaign 21 Jun 1985
"The Battle for the High Street: The Middle Classes' Favourite Grocer" typescript draft of an article, c. 1986
"Keeping The Tills Ringing", Financial Weekly 24 Mar 1988
"Sainsbury's Tops Marketing League", reprint of article from Marketing Week 7 Oct 1988
"This Food Business" booklet by Channel Four Television and New Statesman Society, 1989
"Family Man" (interview with J.D. Sainsbury), Intercity Oct 1989
General press cuttings and articles, 1980s
General press cuttings and articles, 1980s
- Ref. No: SA/PR/1/5/6/1
- Date: 1980s
- Level: File
- Extent: 2 folders
- Access: Open
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