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Concern about the link between food additives and hyperactivity in children, with Dr Erik Millstone of the Food Additives Campaign Team and Peter Davis, Sainsbury's Assistant Managing Director: reference to Sainsbury's Squash made with fruit juice; box Sainsbury's Mini Wheats displayed - key points in front of packet, part of nutritional labelling programme; Sainsbury's information lists of nutrition available; paler additive-free Sainsbury's Strawberry Yoghurt accepted by consumers. This video has not been digitized so the contents of it have not been confirmed.