"Sainsbury's Launches into 1996 with New Ad for Exceptional Price Promotion" press release, 01 Jan 1996

Press release about Sainsbury's "January Savers" promotion. A three week national television advertising campaign launched on 1 January 1996 will advertise the promotion plus national and regional press advertising. The 60 second TV commercial was produced by Abbott Mead Vickers and "features a series of supermarket scenarios where the commercial 'eavesdrops' on conversations of customers shopping and shows how Sainsbury's is meeting their needs".