"Sainsbury’s helps the nation Switch the Fish" press release

Press release announcing that "on Friday 25th January 2013, Sainsbury’s is set to give away seven tonnes of lesser known British fish (lemon sole, mussels, Cornish sardines, coley fillets and loch trout fillets) to encourage customers to expand their food repertoire and eat alternative species. ‘Switch the Fish Day’ is part of the retailer’s continued commitment to sustainable fish".