"and so to bed – but don’t forget your story book" press release and look book

Press release announcing that "reading remains an integral part of the night time routine, with 7 in 10 children encouraged to enjoy a book before going to sleep, research from Sainsbury’s has found. In an increasingly digital age where distractions are plenty it is heartening to hear that British parents are encouraging their children to read by passing on the joy of a good book". Sainsbury's Lookbook for Childrenswear is also included (PDF format).