Press releases, 2013
"Magnum bottle sales go for gold as Usain Bolt sparks trend" press release
- Ref. No: SA/PR/2/1/48/7
- Format: Digital/Electronic only
- Date: 11 Jan 2013
- Level: Item
- Extent: 1 item
- Access: Open
Press release announcing that "2012 was the year of the magnum, reports Sainsbury’s with a year on year sales growth of 504%* over December for its 1.5 litre magnums from 2011 to 2012, selling them at a rate of 119 bottles an hour** (or one bottle every 30 seconds) throughout the month of December".
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