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Text of a presentation by David Sainsbury (Chairman), Ivor Hunt (Marketing Director), David Quarmby (Joint Managing Director), and Terry Wells (Customer Services Director) on 15 June 1995 about Sainsbury's new initiative to improve customer service at its stores.

The initiative included various customer service commitments such as providing extra packers, carrying groceries to customer vehicles on request, free nappies in changing rooms, and providing parent and child parking. It was promoted with a new television commercial.