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Press coverage (copies of press cuttings, broadcast transcripts) and summaries of public relations support for store openings from 1991 to 1993.

The summaries ("Review of PR Support for Launch of New Store") contain a list of support activities (such as press releases, sponsorships), information on community links (names of 'Link Schools', details of where 'Penny Back' donations are to be given), and a summary of preview and opening events.

The file relates to the following store openings: Farnham (Water Lane), Worksop, Coventry (Canley), Eastbourne (Hampden Park), Market Harborough, Enfield, Exeter (Pinhoe Road), Worthing (Lyons Farm), Hayes (Coldharbour Lane), Bridgend, Fareham (Broadcut), Doncaster (Thorne Road), Rhyl, Edinburgh (Blackhall), Dunstable, Frome, Hemel Hempstead (Apsley Mills), East Grinstead, Camberley (Watchmoor Park) (press cuttings only), Torquay (press cuttings only), and Ipswich (press cuttings only).