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File of correspondence and other papers relating to the new Sainsbury's store in Watford, Hertfordshire opened on 12 September 1995.

The file is from Sainsbury's Local PR Department so primarily relates to public relations activities for the opening of the store but also includes some general information about the store.

Includes press releases, internal and external correspondence, press cuttings, leaflets, public relations proposals documents and reports, photographs, and information about the new store. Public relations activities included sponsorship of a local school basketball league, the visit of a horse with 1887 livery van, performers dressed as Postman Pat and Fred Flintstone, a business activity day at Watford Boys' Grammar School, and a Beautiful Baby Competition.