Norwich (Longwater) store opening public relations papers

File of correspondence and other papers relating to the new Sainsbury's store in Longwater, Costessey, Norwich opened on 4 March 1997.

The file is from Sainsbury's Local PR Department so primarily relates to public relations activities for the opening of the store but also includes some general information about the store.
Includes photographs (some featuring Chief Executive Designate Dino Adriano visiting the store, some of children at opening, some of petrol station and 'Percy the Pump', some of staff including three generations of one family working in the store), press releases, press cuttings, internal and external correspondence, copy of billboard advertisement, store opening briefing notes, archive information about the history of Sainsbury's in Norwich, Red Nose Day store briefing pack, store opening leaflet, and information about the new store.