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File containing briefing notes memorandum and other papers relating to public relations activities for the opening of a new Sainsbury's store on 23 Mar 1999.

The memorandum contains:
Notes on background and issues
Public relations plan
Opening day programme
Post opening programme
Press releases/photocalls

Other papers include:
Correspondence
Press releases and photocalls
Press cuttings
"Welcome to Sainsbury's Sherborne" leaflet