"Sainsbury's goes to Northern Ireland" video

Video relating to Sainsbury’s plans to launch stores in Northern Ireland.

The video was presumably produced for public relations purposes, to introduce the company and their stores to people, the media and other organizations in Northern Ireland.

It discusses: a typical Sainsbury’s store; own-brand products; commitment to quality; architecture of stores; features of stores; staff; products from Northern Ireland suppliers; and Sainsbury’s commitments to Northern Ireland.

Includes footage of: store exteriors (includes Oxford Road, Banbury store); store interiors with staff and customers; product displays; own-brand products; architectural plans and artist impressions of stores; petrol stations; car parks; fresh fruit and vegetables department; fish counter; meat counter; in-store bakery; checkouts; Shopper’s Restaurant (customer café); toilets; aerial footage; production of products and suppliers – Saint Brendan’s (Sainsbury’s Irish Cream Liqueur), Dungannon Meats (Sainsbury’s Extra Lean Mince), beef cattle farm, UniPork (Sainsbury’s Dry Cure Bacon).

Duration: 10 minutes. Produced by Sainsbury’s Visual Communications. Presented by Anne Hailes [Northern Ireland television/radio presenter].