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Report produced by Flying Pictures Ltd (company responsible for the hot air balloon programme) for Sainsbury's about the hot air balloon programme during the first few months since it launched in August 1996.

The report includes:
Operations report - lists all the events which the balloons attended
Media coverage evaluation
List detailing the press coverage received for the balloon programme
A journal of individual events with the balloons
Copies of press cuttings relating to the hot air balloon programme