File relating to public relations for the launch of Sainsbury's Reward Point kiosks into stores. The file contains the following items: an intenral email, a PR plan, press release, and a fax from InterAct Systems with installation schedule and presentation slides.
The Reward Point kiosks were introduced as part of the Reward Card (loyalty card) programme and provided vouchers, personalised customer offers (based on shopping history) and promotional material such as recipes to customers with Reward Cards.
Local public relations promotions and projects in 1998
Sainsbury's Reward Point public relations papers
- Ref. No: SA/PR/6/4/6/4
- Format: File/Folder
- Date: 1998
- Level: File
- Extent: 1 folder
- Access: Open
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