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Correspondence and other papers relating to public relations for Sainsbury's baby care products and services. This includes items relating to the Baby Welcome Box - which offered mothers a free sample of baby care products and to presentations by Sainsbury's home economist speakers team about baby care products..

Other papers include:
"Some questions and answers about the Baby Welcome Box at Sainsbury's" document
"Sainsbury's and Savacentre Parent Facilities" document about Sainsbury's programme for services to parents with babies and young children
press cuttings
"Sainsbury's First Menu" leaflet
"Sainsbury's Baby Care Toiletries Fact Sheet"
Information about Performers nappies
"Sainsbury's Performers Ultra Dry Nappies ...for drier, comfy babies" leaflet
"Parent & Child Facilities at Sainsbury's" document describing facilities available at Sainsbury's stores
"Sainsbury's treats every product like a new baby" press release (13 Oct 1994)
"Spotlight On .... Baby Welcome Box"