Product and consumer public relations administration
"An Introduction to Sainsbury's Consumer Public Relations Activities" document
- Ref. No: SA/PR/7/1/2
- Format: Document/Page/item
- Date: [c. 1986]
- Level: Item
- Extent: 1 item
- Access: Open
Paper which gives a summary of a talk given by the Public Relations Department as part of an 'Introduction to Marketing' course for Sainsbury's buyers. The document gives an introduction to consumer PR/product promotion, for example the launch of new products but does not cover other areas of the Public Relations Department's work.
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