Oz Clarke wine tasting and book signing tour June 1989 papers

Folder of papers relating to a wine tasting and book signing tour with Oz Clarke (television presenter and author on wine) on 27 June to 1 July 1989.

The tour aimed to publicise two new Sainsbury's French Wine Guides by Oz Clarke, give customers the opportunity to taste selected wines and cheeses and to gain media coverage. It was part of the Spring "Take A Closer Look" promotion. Roz Denny (cookery writer), Peter Foster (Advertising Department) and Marian Archer (Public Relations Department) also took part in the tour. Six Sainsbury's stores were visited on the tour: Kempshott in Basingstoke, Poole, Tewkesbury Road in Cheltenham, Castle Boulevard in Nottingham, Bamber Bridge in Preston, and Fulham in London.

Includes reports on the tour, itinerary, internal correspondence, opening leaflets for each of the stores, "Wine List" June 1989 (price list of wines on sale at Sainsbury's stores), "Sainsbury's Wines take a closer look" leaflet, "Sainsbury's Sparkling Wines take a closer look" leaflet, "Sainsbury's Choice of Wines take a closer look" leaflet, and photographs of Oz Clarke (contact sheets and transparencies).