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Recording of a special Sainsbury's Business Television programme shown following the announcement of Sainsbury's second quarter trading results. The programme features edited highlights of interviews of Sir Peter Davis (J Sainsbury plc Group Chief Executive) and Stuart Mitchell (managing director, Sainsbury's Supermarkets Ltd) by an unidentified reporter about the company's trading performance and business priorities. It was broadcast on 10 October 2003 by satellite to Sainsbury's stores, depots and offices.

Contents:
1. Interview with Peter Davis (group chief executive) - comments on financial figures and explains reasons for them, disruption caused by changes, non-food range changed, about negative commentary in the press, how recent changes will improve performance in the future.
2. Interview with Stuart Mitchell (managing director) - focus on improving availability, plans for Christmas trading period.

Duration: 4 minutes 30 seconds main programme excluding countdown clock; 19 minutes 30 seconds including countdown clock. Production company: Cantos.