Sainsbury's Business Television programme about Comic Relief, 25 February 2003

Recording of a Sainsbury's Business Television programme for Sainsbury's staff (mainly store management teams) about the company's efforts to raise money for Comic Relief's Red Nose Day on 14 March 2003. The programme was broadcast on 25 February 2003 by satellite to Sainsbury's stores, depots and offices.

The programme features Stuart Townsend (manager of Cromwell Road store) discussing the company's efforts to raise money, the benefits to the company, and how it helps good causes in Africa and the UK. Peter Davis (chief executive), Stuart Mitchell, Sara Weller and various staff from Cromwell Road store and Sainsbury's Business Centre at Holborn (head office) also appear on the programme.

Includes: footage of Comic Relief displays at head office; checkout with staff wearing fancy dress; examples of products which support Comic Relief/Red Nose Day; television commercial with celebrity chef Jamie Oliver and pop musician Gareth Gates promoting sale of Red Noses at Sainsbury's; examples of projects benefitting from money raised in previous years; suggestions for fundraising by staff at Cromwell Road and at head office; celebrities Nick Knowles and Lenny Henry thanking Sainsbury's staff for their help raising money.

Duration: 6 minutes.