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Recording of a Sainsbury's Business Television programme for Sainsbury's staff (mainly store management teams) showing highlights of an informal briefing by Sir Peter Davis (chief executive) to Sainsbury's staff in the auditorium at Sainsbury's Business Centre (head office at Holborn, London) on Thursday 24 July 2003. The briefing updated staff following the company's Annual General Meeting in the previous week and recent negative press coverage. The programme was presumably broadcast on the same day or shortly afterwards by satellite to Sainsbury's stores, depots and offices.

In the briefing Sir Peter states that staff must "hold their nerve" during the company's transformation programme, discusses improvements to financial performance, and discusses changes to modernize the business including new IT systems and depots.

Duration: 6 minutes. Production company: Northcote.

There are various edits of the programme, with some slight differences in the length and topics included.