'Opening soon' posters
ndTwo rectangular posters which read 'Opening Soon'.
SA/BL/3/214
Images relating to design and Sainsbury's artwork
ndColour and black and white photographs, slide transparencies and negatives of Sainsbury's design studio and design/artwork material. Includes images of: Various products (mainly colour...
SA/DES/34
Images relating to own label products (quality testing)
The photographs include Mr P. Falconer (soft drinks buyer) tasting Sainsbury's Bitter Lemon; Mr S.T. Eastwood examining samples of Sainsbury's Cream Crackers; and Mr E.J. West (Grocery Buying...
SA/IMA/4/SG/2
Images relating to own label products (packaging design, quality testing)
Includes images of: chemical laboratory assistant determining by refractometer the percentage of soluble solids in a sample of Sainsbury's Marmalade; assistant from bacteriological laboratory...
SA/IMA/4/SG/3
Images relating to own label products (packaging design, quality testing)
Some of the photographs were used in an article in JS Journal February 1965 ("Own Brands" page 2 to 7). Includes: 1-5: chemical laboratory assistant determining by refractometer the percentage of...
SA/IMA/4/SG/4
Marketing, sales and advertising internal communications
Internal communications used within the company departments and divisions responsible for marketing, sales and advertising.
SA/MARK/3
Marketing, sales and advertising internal videos
SA/MARK/3/1
'Everyone's favourite ingredient' celebrity recipe series of television commercials
Series of television commercials in which celebrities were shown explaining how to make a recipe using ingredients from Sainsbury's. The commercials have the slogan "Sainsbury's. Everyone's Favourite...
SA/MARK/ADV/1/1/3/3/1
Television and cinema advertising
SA/MARK/ADV/1/1/4A/3
External promotions relating to Sainsbury's
Advertising material which appears not to have been produced by Sainsbury's (although the promotion may have been in collaboration with Sainsbury's) but relates to Sainsbury's in some way - including...
SA/MARK/ADV/1/2/4
Advert for cheeses available in Shaw's stores
ndMounted newspaper advert for Shaw's store at Nashua.
SA/SUB/SHAW/1/24
Branch files
1860s-2000sFiles of papers and images relating to individual Sainsbury's branches. The content of individual files varies and there is more content in some branch files than others. Examples of papers that may...
SA/BR
Photographs of general advertising
1869-2000SA/MARK/ADV/IMA/1
Photographs, slides, transparencies and negatives of general advertising
1869-1990sComprises photographs, slides, tranparencies and negatives of general advertising material including: general advertisements featuring the slogans "SAINSBURY'S - The House that is built on QUALITY"...
SA/MARK/ADV/IMA/1/1
J. Sainsbury's provision warehouses - extension of premises paper bag
1880sPaper bag with 'J. Sainsbury's provision warehouses - extension of premises' on one side. On the other side has 'J. Sainsbury, provision merchant, 6, 9 and 18, London Road opposite West Croydon...
SA/PKC/PAC/6/1/1/12
Guinea trade tokens
1882-1913Small trade tokens, made in imitation of the guineas of George III, issued between 1787-1800, and nicknamed 'spade guineas' from the shape of the shield on the reverse. These tokens are made of...
SA/MARK/ADV/1/3/1
Guinea trade tokens
1882-1913Copper alloy tokens with gold coating. 20 tokens have head profile and inscription ' J. SAINSBURY FOR BEST PROVISIONS' on one side and heraldic shield and inscription 'M.B.F.ET.H.REX...
SA/MARK/ADV/1/3/1/2
Guinea trade tokens
1882-1913Copper alloy tokens. All feature heraldic shield and inscription 'M.B.F.ET.H.REX.F.D.D.ET.L.D.S.R.I.A.T.ET.E.1798' on one side and profile head and inscription 'J. SAINSBURY FOR BEST PROVISIONS' on...
SA/MARK/ADV/1/3/1/3
Advertising tokens
1882-1913Copper alloy tokens with a gold-coloured surface and a variety of head profiles and inscriptions. For example, some tokens have the inscription 'J.SAINSBURY PROVISION MERCHANT OPPOSITE WEST CROYDON...
SA/MARK/ADV/1/3/1/7