Sainsbury logo and trade marks
1909-1989Includes: examples of headed note paper and artwork and photographs of 'Sainsbury's' logo; correspondence regarding the registration of the 'chicken device' logo and notes on applying for a...
SA/LE/1/1
General Product Advertisements, c.1920-c.1937
c. 1920-1937Consists of show cards and leaflets advertising special promotions and branch special offers on a wide variety of products; picture postcards advertising 'Crelos' margarine and J. Sainsbury's Pure...
SA/MARK/ADV/1/1/1/1/1/9
Press advertisements, 1937
1 Feb 1937Press cuttings of advertisements. Most of the advertisements are labelled as published in the Evening News, the few other adverts do not have a publication listed and so perhaps these were also...
SA/MARK/ADV/1/1/1/1/1/24
Press advertisements, 1937-1938
1937-1938Contains loose pages of Sainsbury's press advertisements for: products such as poultry, fresh meat, bacon, butter and cheese, eggs, and ready-cooked meats and pies; branch openings, and promotions...
SA/MARK/ADV/1/1/1/1/1/27
Booklet of newspaper advertisement proofs for fresh produce, 1955
Jan-Mar 1955Booklet of newspaper advertisement proofs for: Crelos ("Sainsbury's special margarine"), Canterbury Lamb ("Real Canterbury Lamb specially for Sainsbury's"), butter ("What's so special about...
SA/MARK/ADV/1/1/1/1/2/2
Dairy products point of sale advertising material
[1950s-1990s]Comprises Point of Sale advertising material for dairy products (includes milk, cheese, cream, yoghurts, ice cream, dairy desserts); examples featured include original and photocopied barker cards,...
SA/MARK/ADV/2/1/18
First World War advertising images
1914-1918Photographs, slides and transparencies of First World War war time advertising including: "Register at once with Sainsbury's for TEA. No Finer Quality Anywhere Sainsbury's" (tea...
SA/MARK/ADV/6/1/IMA
Photographs, slides and transparencies of advertisements for dairy products
1910-1990sComprises photographs, slides and transparencies of advertisements for dairy products including: 'Crelos' margarine (such as advertisement postcards, salegirls with a shop display, Watford Skating...
SA/MARK/ADV/IMA/3/2/1
Material relating to World War One
[c. 1914-1918]Contents include: photocopy of British Legion and Disablement Claim form, J. Sainsbury ration card (butter, sugar and meat), 1914 template letter to branch managers (signed by Mr John) regarding...
SA/WAR/1/1
Branch exterior product display photographs
[c. 1900s]-1953Four framed black and white enlarged photographs. Each image depicts an unidentified Sainsbury's branch exterior with a prominent display. One display is themed around the coronation of Elizabeth II...
SA/BR/12/3
Daily Bulletin 54/87
7 May 1954Bulletin including information and diagram of the new layout of the dairy department in Sainsbury's branches. This includes information on stacking, price ticketing, weighing of butter in advance,...
SA/BRA/3/1/2/1/1/8
Branch Letters (Branch Management Department memoranda)
1924-1925Memoranda (from Branch Management department at Blackfriars (head office) with instructions regarding product availability; pricing; display; advertising etc. Most of the branch letters dated 1924-6...
SA/BRA/3/1/2/46/1
Image of Bournemouth (146/8 Old Christchurch Road) branch exterior
8 Jul 1954Photograph showing new shop front. Features "Sainsbury's Crelos Margarine Tastes Specially Good" posters in the window. Photograph by Harry Taylor, Bournemouth.
SA/BRA/7/B/31/1/6
Image of Crelos margarine window display [at 193 Rushey Green, Catford] branch
[1900s-1930s]The display features the text "Our Famous "Crelos"". Trays of eggs can also be seen, displayed outside the shop.
SA/BRA/7/C/8/2/3
Image of 40-41 High Street, Colchester branch exterior with staff
[1905-1930s]Photograph showing the exterior of the branch, with two members of staff outside and one looking through the window. Meat is hung up on display outside the store. A promotional display (for Crelos...
SA/BRA/7/C/31/1/2
Image of 40-41 High Street, Colchester branch: Crelos margarine window display
[c. 1926-1929]Photograph of a window display promoting Sainsbury's Crelos Margarine. A large banner states "Buy Sainsbury's "Crelos" The Wonder Margarine". One of a pair of window displays (see also...
SA/BRA/7/C/31/1/3
Image of 40-41 High Street, Colchester branch: Crelos margarine window display
[c. 1926-1929]Photograph of a window display promoting Sainsbury's Crelos Margarine. A large banner states "Buy Sainsbury's "Crelos" The Wonder Margarine". The display includes 'margarine roses' (margarine shaped...
SA/BRA/7/C/31/1/4
Image of the exterior of 162 The Broadway, Cricklewood branch, during construction
[1950s]A Crelos advertisement covers the shop front of the branch prior to opening
SA/BRA/7/C/38/1/4
Image of 160 The Broadway, Cricklewood branch staff member[?] wearing Crelos Margarine-themed costume
16 Jan 1900Postcard labelled on back "Jan[uar]y 16 00[?], Cricklewood, 1st Prize, Fancy Dress Dance." A similar caption has been written on the front.
SA/BRA/7/C/38/1/11
Image of six female shop assistants promoting Crelos margarine at 9/11 London Road, Croydon store
[1915]Postcard showing six women employees promoting Crelos Margarine in the window of the Sainsbury's branch at 9/11 London Road, Croydon. The shop assistants are holding a banner "Buy Crelos Margarine and...
SA/BRA/7/C/41/1/2