Proofs of 'Family Circle' magazine inserts
[Jun 1968-c. 1973]Originally stored in a ring binder roughly in reverse date order. One insert was to be included in each issue of 'Family Circle' magazine and they generally featured recipes on one side titled "Meal...
SA/CPUB/FC/2
Educational posters
[1980s-1990s]Educational posters on topics including nutrition, packaging and the environment, presumably intended to be given to schools.
SA/CR/EDU/1/5
Basingstoke depot
[1960s-1980s]Papers, images and object relating to Sainsbury's depot in Basingstoke. The depot was set up in 1964. In addition to its role in distributing goods to Sainsbury's stores in southern England, it...
SA/DEP/2
Images relating to design and Sainsbury's artwork
ndColour and black and white photographs, slide transparencies and negatives of Sainsbury's design studio and design/artwork material. Includes images of: Various products (mainly colour...
SA/DES/34
Design studio packaging artwork material
[c. 1980s]Material from the design studio including design brief, hand drawn proofs and proofs of packging for a wide range of products.
SA/DES/35
Design studio artwork - household products (SA/PRO/13D)
[c. 1980s-1990s]Artwork consisting of layered and single piece drawings of packaging for household products.
SA/DES/42
Design studio artwork - health and beauty products (SA/PRO/13C)
[c. 1980s-1990s]Artwork consisting of layered and single piece drawings of packaging for health and beauty products.
SA/DES/43
JS Veterans Newsletters
1962-2019Newsletter for former employees containing news about staff, the business and the organisation of events for veterans e.g. reunions, excursions. Originally entitled JS Veterans Newsletter, changed...
SA/EMP/SOC/2/6/1
Images of Sainsbury's by Brian Shuel
1961-1970Consists of 33 boxes containing black and white contact prints and negatives. Prints feature everything from images of products, store interiors and exteriors, warehouses and depots to senior...
SA/IMA/4
"Sainsbury's Supermarkets Marketing Division Year End Results Meeting" video
[1998]Video of Sainsbury’s Supermarkets Marketing Division Year End Results Meeting. The meeting was for staff in that division to learn about the past year and future marketing strategy. Various...
SA/MARK/3/1/3
Dairy products point of sale advertising material
[1950s-1990s]Comprises Point of Sale advertising material for dairy products (includes milk, cheese, cream, yoghurts, ice cream, dairy desserts); examples featured include original and photocopied barker cards,...
SA/MARK/ADV/2/1/18
General branch posters ('Good Food Costs Less')
[c. 1970s]Consists of seven posters in various colours with different statements relating to cleanliness, wide product range, 'super save' value offers, own label products, 'good food costs less' slogan,...
SA/MARK/ADV/2/3/1/1
"'Freefrom" mailshot leaflets
[2002]Colour mailshot comprising 2 A4 leaflets advertising the "Freefrom" range including: A4 leaflet highlighting the qualities of the "Freefrom" range such as the fact that the range has been endorsed by...
SA/MARK/ADV/3/1/5/4/1
Customer advice and information promotional material
1963-2000sPromotional material offered to customers. The material covers topics such as healthy eating, nutrition, dietary advice, and food safety and hygiene. The leaflets also outline Sainsbury's response to...
SA/MARK/ADV/3/5
1950s-1980s
[1963]-1988Customer advice and information leaflets, on topics including food safety, healthy diets, packaging and labelling and food additives.
SA/MARK/ADV/3/5/2
1990s-2000s
1990-2002Customer advice and information leaflets, on topics including food safety, healthy diets, packaging and labelling, pregnancy, organic foods, diabetes and food additives.
SA/MARK/ADV/3/5/3
"Environment Friendlier Shopping at Sainsbury's" leaflet and memorandum
Nov 1990Customer leaflet which lists the products available at Sainsbury's store which "have been developed to provide an added environmental benefit e.g organic foods, or...have had an unfriendly ingredient...
SA/MARK/ADV/3/5/3/41/3