Leaflet promoting a new self-service store at 20 Lower Parliament Street. It also promotes Tendersweet bacon. The photo on the cover is...

Leaflet promoting the new store incorporating a price list of a selection of own-brand products. The picture on the front is SA/PKC/PRO/3/1/12. The...

Price list with prices quoted as at 13 November 1967 and including 'Sainsbury's extra special Christmas value' offers. Features a sailing ship...

Includes labels for: meat; cheese; sauces; cooking oil; pastes and spreads; jam; fish; soup; vegetables; spaghetti; ravioli; fruit; milk; cream;...

Mock-up and tracing of label.

Two mock-ups of labels and black and white artwork.

Includes serving suggestions on the reverse.

Mock-up for layout and black and white artwork.

Design concept and mock-up.

Mock-up and out-turn sample[?] of a label.

Mock-up and out-turn sample[?] of a label.

Design concepts and out-turn sample[?] of a label.

Mock-up and out-turn samples[?] of a label.

Mock-up and black and white artwork.

Mock-ups and out-turn samples[?].

Design concepts and unidentified item, possibly a shelf-edge label.

Mock-up, illustration and out-turn sample[?] of a label.

Design concepts and out-turn sample[?].

Mock-up for packaging for a type of bread.

Design briefs, mock-ups, illustrations, copies of artwork, out-turn samples[?] and Design Studio job forms. Designer: S.J. Drew. Typeface: Century...

Mock-ups and photocopy of artwork.

Mock-up of bag for bread "Specially baked for Sainsbury's".

Mock-ups of bags for bread "specially baked for Sainsbury's" and "baked from Hovis flour". One is for sliced and one for unsliced bread.

Mock-up and black and white artwork.

Mock-ups and black and white artwork.

Mock-up using Marks & Spencer St Michael Scotch Pancakes packaging and black and white artwork.

Includes slogan "the bread you always buy fresh".

Sainsbury's medium white long sliced loaf bag.

Labelled 'average out turn 23.5.77'. A piece of card has been inserted to make the lettering more legible.

Sainsbury's white toasting loaf bag with 'introductory offer 24p normal price from 5th May 26p'.

Labelled as approved by Design Studio Progressing and Services Department.

Dark card has been inserted inside item to make writing more legible.

On the bag a label reads 'publicity dept approved date 19/9/72.

Sainsbury's bran plus bag with 'bread made with white flour and 10% bran'.

Label for Sainsbury's Milk Tea Roll, sliced white bread.

Sheet of two labels for Sainsbury's Bran Round: brown rolls with added bran.

Packet for Strawberry Flakes, filled with buttercream and strawberry jam. One corner of the packet is embossed '125'.

Includes: Sainsbury's Bread Thin White Sliced; Sainsbury's Tuesday Fresh White Sliced Loaf; Sainsbury's Wednesday Fresh White Sliced Loaf; Sainsbury's...

Negative number 6155-13. Photographer: G. [Graham] Hitchcock. File number 214.

Includes: Sainsbury's Brown Bread Mix; Sainsbury's Strong White Bread Flour; Sainsbury's White Bread Mix. Image included in 'JS Journal' March 1978,...

Includes: Sainsbury's Wholemeal Bread Flour; Sainsbury's White Bread Mix. Breads may show what could be baked with these products, rather than breads...

Image included in 'JS Journal' March 1979, p.16

Label stuck on original packaging reading "Test Only"; it is unclear what this refers to

Negative number W. 33. Photographer: [Dennis] T. Waller. Designer: Peter Dixon.

Negative number W 28. Photographer: [Dennis] T. Waller. Designer: P.J.D. [Peter Dixon].

Image by Argyle Photography

There is a retouched duplicate of this image in the duplicates section

Metric pack.

Metric packs.

Metric packs.

There is a retouched duplicate of this image in the duplicates section

There is a retouched duplicate of this image in the duplicates section

Design Studio job bag cover; memoranda; design briefs (titled "All Butter Shortbread Fingers"); photocopy of drawing by Forgrove Ltd., Leeds, of...

Black and white artwork and out-turn sample[?].

Mock-up and black and white artwork.

Design concept and black and white artwork.

Black and white artwork, proof[?] and transparency.

Design brief, job bag cover, amended older packaging, copy of older packaging, mock-up, black and white artwork and out-turn sample[?].

Mock-up, illustration and out-turn sample[?].

Mock-ups and out-turn sample[?].

Mock-up and out-turn samples[?].

Mock-up and black and white artwork. Product also referred to as Lemon Puff Biscuits.

Design concepts, mock-ups and black and white artwork.

Mock-ups and black and white artwork.

Mock-up and black and white artwork.

Design concepts, mock-ups and black and white artwork.

Mock-ups and out-turn sample[?].

Black and white artwork and mock-up.

Black and white artwork and mock-ups.

Drawings, older packaging, mock-ups, black and white artwork, transparencies and out-turn samples[?] for Sainsbury's Plain Chocolate Digestive...

Letters from Jacob Beatus Ltd. [manufacturers of folding boxes] and Prices (Southern Confectioners) Ltd. and proof print. The product appears to be a...

Mock-ups and out-turn sample[?].

Black and white artwork. A sheet of Huntley & Palmers Petit Beurre packaging is also included.

Mock-up and illustrations.

Mock-up and transparency (apparently showing a different product, as Sainsbury's Ginger Rings were "chocolate covered").

Black and white artwork and mock-up using older packaging.

"Hand proofs", folder with "TPL" logo containing letter from Symbol Biscuits Limited to Peter Dixon (Sainsbury's Design Studio), and out-turn...

Design concept and mock-up.

Black and white artwork and out-turn sample[?].

Proof[?] and mock-up.

Copy of artwork, Ogilvy & Mather Ltd. artwork for advertisement, and proof (stamped on back by Design Studio Progressing and Services Dept., signed as...

Appears to be only part of a mock-up, the rest has been torn away and is missing.