Merchandising guide page 18: image of canned alcohol display
[c. 1980s]Includes lager, bitter and stout. This image was originally the first item on the eighteenth page of a merchandising guide.
SA/BRA/4/2/1/32
Drinks Club booklet (World Cup 2002 beers)
2002Booklet promoting beers around theme of the football World Cup 2002.
SA/BRA/5/4/3/2/4
"Cheers from Sainsbury's" proof of 'Family Circle' magazine insert
[c. Oct 1972]Proof of insert included in 'Family Circle' 1972 vol. 9 Special Issue. Promotes Sainsbury's Beers, Wines and Spirits Department.
SA/CPUB/FC/2/51
"Raise your glasses to low prices from Sainsbury's." newspaper advertisement proof
1983Advertisement proof with slogan 'Good food and drink costs less at Sainsbury's' and fourteen illustrations from the beers, wines and spirits ranges. Published in the Daily Mirror, week commencing 22...
SA/MARK/ADV/1/1/1/1/2/19/2
Beers, wines, spirits and cigarettes point of sale advertising material
[1970s-2000s]Comprises Point of Sale advertising material for beers, wines, spirits and cigarettes; examples featured include shelf labels, barker cards, posters, and banners (displayed...
SA/MARK/ADV/2/1/2
Sainsbury's Green Label Lager banner
[c. Dec 1998]Rectangular white synthetic banner with a copper alloy eyelet at each of the top corners. There is a printed photographic image of a Sainsbury's green label lager can on the front of the banner. ...
SA/MARK/ADV/2/1/2/130
Sainsbury's Premier Gold Premium Lager banner
[c. Dec 1998]Rectangular white synthetic banner with a copper alloy eyelet at each of the top corners. There is a printed photographic image of a Sainsbury's premier gold premium lager can on the front of the...
SA/MARK/ADV/2/1/2/131
Sainsbury's Super Strength Lager banner
[c. Dec 1998]Rectangular white synthetic banner with a copper alloy eyelet at each of the top corners. There is a printed photographic image of a Sainsbury's super strength lager can on the front of the banner. ...
SA/MARK/ADV/2/1/2/132
Sainsbury's Blue Label Lager banner
[c. Dec 1998]Rectangular white synthetic banner with a copper alloy eyelet at each of the top corners. There is a printed photographic image of a Sainsbury's blue label lager can on the front of the banner. ...
SA/MARK/ADV/2/1/2/133
"Sainsbury's fresh ideas: A Taste of Italy" booklet
Mar 1999"Cook and keep" booklet introducing Sainsbury's new Italian products. Products featured include: Sainsbury's Italian-style breads (Mini Focaccia, Homebake Sfilatino and Homebake Ciabatta), mixed red...
SA/MARK/ADV/3/1/1/3/8
"Sainsbury's svensational savings" leaflet
15 May 2002"Sainsbury's svensational savings" 4-page leaflet promoting products on special offer during Sainsbury's World Cup 2002 promotion. Features the copy "Kick off The World Cup with Sainsbury's...
SA/MARK/ADV/3/1/3/4/1
"summer at Sainsbury's" booklet
May 2002Brochure (A4 size, 52 pages) promoting Sainsbury's summer food and drink lines. Features recipes for starters, side dishes, salads, main meals, desserts and drinks; barbecue tips, wine suggestions,...
SA/MARK/ADV/3/1/4/2/3/12
"autumn" booklet
Oct 2001Brochure featuring the copy "Celebrate the best of regional British food this autumn at Sainsbury's" and promoting a selection of traditional ingredients and products. Brochure includes recipes for...
SA/MARK/ADV/3/1/4/2/3/13
"Fresh recipe ideas: A Taste of India" booklet
[1997]Booklet advertising the range of Indian foods at Sainsbury's (to coincide with National Curry Day on 10 November and Sainsbury's A Taste of India promotion from 9 to 22 November). Products include:...
SA/MARK/ADV/3/2/1/8/2/3/5
"Sainsbury's super savers" leaflet
10-23 Jul 2002Leaflet promoting products on special offer and featuring the copy "100 great 'Sainsbury's Be Good to Yourself' deals instore" and "healthy savings on health & beauty"; Products on special offer...
SA/MARK/ADV/3/3/7/27
Sainsbury's 'Extra Strength' Pale Ale packaging design material
[c. 1973-1974]Concept drawings, mock-up and approved out-turn (finished packaging) for a beer can and a three can pack. On one concept drawing the product was referred to as Sainsbury's Gold Label Pale Ale 'Extra...
SA/PKC/PRO/1/18/1/11
Sainsbury's Homebrew beer kit range packaging design material
[1985]Includes design briefs, designs, proofs of packaging and images. Items relate to the following products: Sainsbury's Export Bitter Homebrew Beer Kit Sainsbury's Best Bitter Homebrew Beer...
SA/PKC/PRO/1/18/1/18
Sainsbury's Lime Cordial and Lager packaging design material
[1960s-1970s]Mock-ups and black and white artwork of cans for Sainsbury's Lime Cordial and Lager (later branded as 'Lime & Lager'). Most designs are similar to those included in SA/PKC/PRO/1/18/1/32.
SA/PKC/PRO/1/18/1/33
Sainsbury's Indiana Gold packaging
[1990s]Cardboard packet for four pack of Sainsbury's Indiana Gold beer, imported from the USA.
SA/PKC/PRO/1/18/2/1/1
Sainsbury's Lager "24 cans £2.35 save 5p" labels
[1970s]SA/PKC/PRO/1/18/2/1/3