"VSOP means it's over 4 years old. Sainsbury's means it's under £8." newspaper advertisement proof
[1983]Includes slogan 'Good wiens and spirits cost less at Sainsbury's' and illustration of Sainsbury's Armagnac VSOP.
SA/MARK/ADV/1/1/1/1/2/20/12
'Can Sainsbury's tempt you with a different kind of brandy?' advertisement proof, 1988
Dec 1988'Can Sainsbury's tempt you with a different kind of brandy?' advertisement proof, 1988 with slogan 'Good food costs less at Sainsbury's'. Advertisement for 'Sainsbury's Calvados. Includes a...
SA/MARK/ADV/1/1/1/1/5/2/102
Image of Sainsbury's French Brandy
1978Negative number 6272-2. Photographer: G. [Graham] Hitchcock. File number 216.
SA/PKC/PRO/1/18/4/4/20/2
Image of Sainsbury's Grande Fine Cognac Cognac V.S.O.P.-X.O.
[c. 1980]SA/PKC/PRO/1/18/4/4/21/3
Sainsbury's French Brandy (1 litre 35.2 fl oz) labels
[c. 1978]SA/PKC/PRO/1/18/2/3/1/2
Sainsbury's XO Brandy label
[1990s]SA/PKC/PRO/1/18/2/3/2/1
Sainsbury's XO Brandy label
[1990s]SA/PKC/PRO/1/18/2/3/2/2
Image of Sainsbury's French Brandy
1978SA/PKC/PRO/1/18/4/4/20/3
Image of Sainsbury's Grande Fine Cognac Cognac V.S.O.P.-X.O.
[c. 1980]SA/PKC/PRO/1/18/4/4/21/2
Sainsbury's French Brandy (50 cl 17.6 fl oz) labels
1978Note attached to back reading "Retained PJDV[?], 11/4/83 to AF 12.4"
SA/PKC/PRO/1/18/2/3/1/1
Image of Sainsbury's French Brandy
[c. Dec 1977]Image included in 'JS Journal' December 1977, p.4
SA/PKC/PRO/1/18/4/4/20/1
Image of Sainsbury's Grande Fine Cognac Cognac V.S.O.P.-X.O.
[c. Dec 1980]Image included in 'JS Journal' December 1980, p.8
SA/PKC/PRO/1/18/4/4/21/1
"Armagnac VSOP - New from Sainsbury's" press release 18 Apr 1983
18 Apr 1983Press release launching Sainsbury's own brand brandy
SA/PR/2/1/18/16
'The build-up to Christmas. It's more rewarding at Sainsbury's'
c. 1990'The build-up to Christmas. It's more rewarding at Sainsbury's', c. 1990 with slogan 'Good food costs less at Sainsbury's'. Includes prices for 'Traditional Christmas Pudding', 'Ten Year Old Tawny...
SA/MARK/ADV/1/1/1/1/5/2/114
Image of Sainsbury's spirits
Nov 1980Includes: Sainsbury's French Brandy; Sainsbury's Blended Scotch Whisky; Sainsbury's Dry Gin; Sainsbury's Grande Fine Cognac Cognac V.S.O.P.-X.O.; Sainsbury's Light Dry White Rum; Sainsbury's Scotch...
SA/PKC/PRO/1/18/4/4/2
Image of Sainsbury's spirits
Nov 1980Includes: Sainsbury's French Brandy; Sainsbury's Blended Scotch Whisky; Sainsbury's Dry Gin; Sainsbury's Grande Fine Cognac Cognac V.S.O.P.-X.O.; Sainsbury's Light Dry White Rum; Sainsbury's Scotch...
SA/PKC/PRO/1/18/4/4/3
Image of Sainsbury's and non-Sainsbury's spirits, wine and sherry
[c. 1975]Includes: Sainsbury's Finest Old Matured Scotch Whisky; Sainsbury's Liebfraumilch 1974; Bardinet Napoléon French Brandy; Sainsbury's Amontillado Sherry Medium Dry
SA/PKC/PRO/1/18/4/1/18
Image of Sainsbury's and non-Sainsbury's spirits, wine and sherry
[c. 1975]Includes: Teacher's Highland Cream Scotch Whisky; Sainsbury's Liebfraumilch 1974; Bardinet Napoléon French Brandy; Sainsbury's Amontillado Sherry Medium Dry
SA/PKC/PRO/1/18/4/1/20
Image of Sainsbury's and non-Sainsbury's spirits, wine and sherry
[c. 1975]Includes: Sainsbury's Finest Old Matured Scotch Whisky; Sainsbury's Liebfraumilch 1974; Bardinet Napoléon French Brandy; Domecq Double Century Sherry Full Golden Oloroso
SA/PKC/PRO/1/18/4/1/19
'JS Journal', May 1983
May 1983Keywords: JS Advertising wins an award from 'Campaign' magazine (with photograph) p.2; Bridget Williams, company archivist, and Paul Smiddy, financial analyst (with photograph) p.2; cheque for...
SA/SC/JSJ/37/5