Easter eggs sales sheet
1968Form is not completed but stamped with '867 Portsmouth'. Mentions Cadbury's, Fry's and Rowntree's products.
SA/BRA/3/1/2/25/1
Product advertising design artwork by Ogilvy & Mather
Aug 1969-Sep 1971Examples of finished artwork produced for J. Sainsbury Ltd by Ogilvy & Mather Ltd advertising agency. Each layered final proof contains touched up product images to be used in Sainsbury's advertising...
SA/DES/22
Design material for confectionery and snack products
[c. 1980s]SA/DES/35/4
Artwork for cake, confectionery and biscuits (SA/PRO/3 & 4)
[c. 1980s-1990s]Artwork consisting of layered and single piece drawings of packaging.
SA/DES/55
Reproductions of photographs of Leonard Beaumont packaging designs
1940s-1950sImages were used by Timothy Dickson in the compilation of his 2013 book 'Leonard Beaumont: A Biography & Print Catalogue Raisonné'. Products photographed include: Milk chocolate Almond marzipan...
SA/DES/69
Grocery sales figures and price changes II (1973/74)
Apr 1973-Mar 1974Four weekly figures for sales of own brand and branded grocery products and price changes. Also includes total sales and sales value figures. Also includes market brand shares. Includes size, price,...
SA/FIN/12/6/19
Proofs of newspaper advertisements, c.1982-1995
c. 1982-1995Contains final proofs of advertisements for press release and newspaper cuttings. Themes include: "Discount '82" and "Discount '83" promotions, 'Sainsbury's Basket' promotions, special offers on...
SA/MARK/ADV/1/1/1/1/2/19
Advertisement [proof] for Sainsbury's Belgian chocolate
Dec 1996Colour advertisement for Sainsbury's Belgian chocolate. 10 copies. Slogan 'Special Food at Everyday Prices'.
SA/MARK/ADV/1/1/1/1/3/2
"The build-up to Christmas. It's more rewarding at Sainsbury's." advertisement
[c. 1988]Colour advertisement (possibly a proof for a magazine advertisement) with slogan 'Good food costs less at Sainsbury's'. Includes prices for 'Luxury Christmas Cake with brandy. Soft or Royal icing.',...
SA/MARK/ADV/1/1/1/1/5/2/107
Confectionery and snacks point of sale advertising material
1960s-1990sComprises Point of Sale advertising material for confectionery and snacks (e.g. crisps); examples featured include barker cards, showcards, shelf labels, and posters. Products advertised include:...
SA/MARK/ADV/2/1/6
Dried packaged goods point of sale advertising material
[1950s-1990s]Comprises Point of Sale advertising material for dried packaged goods (e.g. sugar, dried fruit); examples featured include barker cards, showcards, shelf labels, and posters. Advertisements...
SA/MARK/ADV/2/1/7
"New at Sainsbury's" booklet
1992Booklet introducing customers to the latest new products available at Sainsbury's. Booklet was available to customers at no charge as part of the "Good food costs less at Sainsbury's" advertising...
SA/MARK/ADV/3/1/2/3/2
"Celebrate Christmas with Sainsbury's" leaflet for Perton branch
1981Leaflet featuring a photograph of a Christmas cake on its front cover. The first two A4 pages inside promote Sainsbury's festive foods (including fresh and frozen turkeys, pork, gammon, beef, wines,...
SA/MARK/ADV/3/1/4/1/2/1
"Sainsbury's Christmas Confectionery & Gifts" booklet
[c. 1990-1994]Booklet promoting Sainsbury's selection of children's confectionery (including chocolate tree decorations and stocking fillers), traditional favourites (such as Fruit Slices, Milk Chocolate Brazils,...
SA/MARK/ADV/3/1/4/1/3/1
"Treats to make for Christmas" leaflet
[1990s]Leaflet promoting Sainsbury's festive cooking ingredients including vanilla-flavoured prunes from France, dried cherries, blueberries and cranberries, and white cooking chocolate. Features six...
SA/MARK/ADV/3/1/4/1/3/2
"Christmas Confectionery & Gifts" booklet
[1990s]Booklet promoting Sainsbury's range of children's sweets and chocolates, gift-wrapped chocolates (including Belgian chocolates and French truffles), adult chocolates (such as liqueur chocolates, and...
SA/MARK/ADV/3/1/4/1/3/3
"Sainsbury's Christmas Gift Guide: Sainsbury's Perfect Christmas Gifts" brochure
1995Brochure promoting Sainsbury's festive gift ideas. Back page of brochure features a special Christmas offer available from Sainsbury's Wine Direct service (customers can ring a special telephone...
SA/MARK/ADV/3/1/4/1/3/4
"Sainsbury's Christmas gifts" brochure
1996Brochure promoting over 300 gift ideas - one of two brochures for "The Christmas Collection 1996". The brochure is divided into the following sections: gift packs of food and drink; chocolates; gifts...
SA/MARK/ADV/3/1/4/1/3/6
"A Guide to Sainsbury's Christmas Home Baking" booklet
[1996]Booklet featuring festive recipes for Christmas Cake, Yuletide Nut Cake, Christmas Biscuits, Tree Gingersnaps, Chocolate Wreath Cake, Mincemeat Pear Tatin, Florentines, Chocolate Truffles, and...
SA/MARK/ADV/3/1/4/1/3/7
"Hints By J. Sainsbury" (chocolate powder recipes) leaflet
[1920s-1930s]Leaflet containing chocolate recipes to be made with 'J. Sainsbury's famous Chocolate Powder': Chocolate Cake, Chocolate Sandwich, Chocolate Eclairs, Baked Chocolate Pudding, Chocolate Souffle, Castle...
SA/MARK/ADV/3/2/1/1/2/1/1