Labelled on back "Background colour should be deeper - as sample"Groceries

Stamped on back by Design Studio Progressing and Services Dept., signed as approved by K. Brackenborough and dated 14/6/74

Stamped on back by Publicity Dept., signed as approved by K. Brackenborough and dated 1/12/7[?]. It seems unlikely that this label dates from later...

Labelled on back "Pantone 260C, 200C, 123C, Agreed proof"

Artwork for label, includes pre-decimal and decimal prices.

Stamped on back by Design Studio Progressing and Services Dept., signed as approved by K. Brackenborough and dated 28/6/79. "Proof" written below

Memorandum and mock-ups of labels.

Includes: Sainsbury's Curried Fruit Chutney; Sainsbury's Apricot Chutney; Sainsbury's Peach Chutney. Similar to image included in 'JS Journal' August...

Photograph of Sainsbury's float at the Croydon Carnival, with three men in costume as the 'Gay Friars'. 'Gay Friars' was a Sainsbury's own-brand label...

Flyer promoting an offer on Sainsbury's Gay Friars range - sauce, pickle and chutney.

Includes: Sainsbury's Pickled Beetroot; Sainsbury's Beetroot and Onion Chutney; Sainsbury's Piccalilli. Negative number W 255. Photographer: [Dennis]...

The 'Three Gay Friars' featured on advertising and packaging for Sainsbury's own brand Gay Friars pickles, sauces and chutneys. The staff depicted...