Booking form for Sainsbury's decimal demonstration shop and proof
1969-1970Booklet advertising the Sainsbury's decimal demonstration shop and inviting members of womens organisations to book a visit to the decimal shop at 9/11 London Road, Croydon. 1 booklet is a design...
SA/BRA/5/9/2
Decimalisation leaflets
1970-1971Customer leaflets regarding the changeover to decimal currency and Sainsbury's plans to deal with this. One leaflet consists of a decimal currency converter.
SA/BRA/5/9/3
"D-Day at Sainsbury's" decimalisation notices
1971Small customer notices informing customers of Sainsbury's efforts to help customers with the changeover to decimalisation. Including help and guidance from staff, the rounding down of prices instead...
SA/BRA/5/9/4
Staff decimal training programme booklets
1969-1971Consists of a two staff training booklets. Includes fake money and cheques which were used in the training of staff.
SA/BRA/5/9/7
Decimalisation paperwork
1969-1971Includes information about Sainsbury's value calculator, Sainsbury's commitment to making the changeover to decimal as easy as possible for customers. Includes copy of newspaper article issued by...
SA/BRA/5/9/6
"Quick Change" film on decimalisation
1969A film made to help explain decimal currency and to illustrate how it is used in a Sainsbury's store. Most of the film takes place in the Sainsbury's self-service store at 9/11 London Road in Croydon,...
SA/BRA/5/9/10
Image of product packaging showing pre-decimal and decimal prices
[c. 16 Feb 1971]Includes Sainsbury's Blended Pure Honey, Sainsbury's Table Salt and Sainsbury's Floor & Wall Cleaner. Larger print of image included in contact sheet SA/BRA/7/C/41/10/6.
SA/BRA/7/C/41/10/7
Image of branch interior with customers and decimal conversion tables
[c. 16 Feb 1971]Includes conversion tables showing prices in the old pre-decimal currency and the new decimal currency. Larger print of image included in contact sheet SA/BRA/7/C/41/10/9.
SA/BRA/7/C/41/10/10
"Sainsbury's February Meal of the Month" proof of 'Family Circle' magazine insert
[Feb 1971]Proof of insert included in 'Family Circle' February 1971 issue. Includes recipes for: Fish Casserole; Winter Pudding and Vanilla Sauce; Cheese Board. Reverse is titled "A fair conversion at...
SA/CPUB/FC/2/30
Advertising design artwork by Ogilvy & Mather
1970-1971Examples of proofs produced for J. Sainsbury Ltd by Ogilvy & Mather Ltd advertising agency. Includes: two typesetting proofs for Sainsbury's advertising slogans (1971); one advertisement proof...
SA/DES/23
Training material
[1940s-1990s]Includes: Company induction pack. Leaflet and internal memoranda relating to training. Egg training notes. Guides to training and development. Instructors' guidelines for training. Cashier...
SA/EMP/TRAI/9
Lord Alan Sainsbury's speeches in House of Lords, Apr 1966-Jul 1968
1966-1968Lord Alan's speeches - House of Lords: HL17 26.4.1966 Debate on Queen's speech (Economic Affairs) HL18 Missins HL19 28.7.1966 Debate on Economic Situation HL20 17.1.1967 Amendment to Land...
SA/FAM/3/15
Lord Alan Sainsbury's speeches in House of Lords, Oct 1968-Oct 1971
1968-1971Lord Alan's speeches - House of Lords: HL29 30.10.1968 Seconding Reply to Queen's Speech HL30 5.12.1968 Economic Debate HL31 1.5.1969 Decimal Currency HL32 16.12.1969 Race...
SA/FAM/3/16
Oral history recording of Rod Brooksby discussing decimalisation
[1980s-2000s]Oral history interview with Rodney Brooksby (currently a district manager at Sainsbury's, in 1971 was store manager at Croydon decimal store). Topics include opening the first new decimal store,...
SA/HIS/1/1/3
Sainsbury's Home Bake Part Baked Rolls packaging mock-up
[c. 1970]SA/PKC/PRO/1/1/1/8
Sainsbury's Garibaldi (7oz 1/2 6p) packaging
[c. 1970]SA/PKC/PRO/1/2/2/1/1/2
Sainsbury's Fig Roll Biscuits (8oz 226g 1/- 5p) packaging
Nov 1970SA/PKC/PRO/1/2/2/1/11/5
Sainsbury's Ginger Rings Chocolate Covered Biscuits (6oz 170g 1/9 9p) packaging
[c. 1970]Features pre-decimal and decimal prices.
SA/PKC/PRO/1/2/2/1/14/2
Sainsbury's Crispy Cheese Biscuits (9d 4p) packaging
11 Dec 1970SA/PKC/PRO/1/2/2/1/28/3
Sainsbury's Cheese Sandwich Biscuits (4oz 113g 1/- 5p) packaging
9 Jul 1970SA/PKC/PRO/1/2/2/1/29/3